Health Grade System
A simple health grade that causes behavior change.
HGS is an independent, non-governmental framework that assigns a clear A to F grade to consumer products based on ingredient health risk — designed for clarity at the moment decisions are made.
Understanding HGS
A simple grade. A smarter choice.
HGS is not affiliated with, operated by, or endorsed by any government agency.
Purpose
Make health risk understandable at a glance
People shouldn’t need expertise to understand what they’re buying. HGS makes product health risk visible in a single, standardized grade.
The problem
Current labeling is not built for real decisions
Ingredient lists exist — but they are hard to interpret quickly. Health risk remains effectively invisible at the moment of purchase.
Why it works
When information is graded, behavior changes
This is a proven pattern: clear, standardized ratings create better outcomes without needing to persuade the public.
Consumer Reports
Ratings improved product quality.
Energy Star
A simple mark drove major savings.
Restaurant grades
One letter improved sanitation fast.
What HGS does
Simple on the front. Rigorous behind the scenes.
A–F grade
A standardized A–F grade that summarizes relative health risk within a category.
Designed for packaging
Built to be visible where decisions happen — not buried in fine print.
Market-driven
By making risk visible, HGS enables consumers and markets to do the rest.